Calendly 2.0
The Calendly product and its customers have grown exponentially since Calendly first greeted the world with a simple scheduling solution in 2013. In 2021, the overall look and feel got a welcome update to reflect the company it is today. I had the honor of leading the rebrand efforts alongside my talented colleagues and our incredible agency partners. This rebrand was a cross-team effort over one year and it is something that we are incredibly proud of achieving.
Deliverables:
Redesign of Calendly.com
Product + Brand Videos
Motion Graphics
Design System
Marketing Collateral
Design and Content Strategy
Team:
Hira Mashkoor : Lead Designer
Ty Collins : Head of Digital Acquisition and Content
Paige Jones : Marketing Producer
Caitlin Brett : Copywriter
Whitney Rudeseal Peet : Content Marketing Manager
Karen Shih : Project Manager
Nemanja Vujic, Zoran Lazic, Aryo Shokohiazar : Fat Cat Coders
Agency Partners:
Pentagram (Eddie Opara)
Sandwich
Chil & Co
Consume Media
Artists:
Samiha Hussein - Animator
Devon Hosford - Animator
Mike Lemanski - Illustrator
The new brand line
When we were searching for a new direction and identity with our Pentagram partners, we played with many ideas, but they all boiled down to one central theme: Calendly makes your day flow a little smoother. Whether it’s finding intersections of time between two people’s calendars, automatically translating between time zones, or eliminating the thrash of rescheduling, Calendly makes conducting business – or daily life – easy and unblocked.
Design
The new visual treatment and direction reflects the vibrance and diversity of Calendly’s global community. No two customers have the same business or use Calendly the same way – and when they come together with one another, something surprising and fresh bursts forth from their meeting.
The new logo + wordmark
Calendly’s new logo is a hollow C, ready to be filled by one of the colorful brand shapes. We designed it to be fluid, frequently animated, and never the same twice. The wordmark is an evolution of the original design. We bolded the letterforms, tightened up the spacing, and capitalized the C to reflect the confidence and maturity of our scheduling platform.
Shapes, patterns, and intersections
We created a diverse library of shapes can be rotated, be hollow outlines or filled with solid color, and they can be flat or 3-dimensional. But most importantly, they can overlap. When shapes come together, their overlapping space is filled with a surprising, contrasting color or pattern. These intersections evoke the feeling of people coming together and creating something unique and exciting.
Photography
As part of our brand refresh, I wanted to create a scalable photography system that reflects who we are at the core which is refreshingly easy, confident, and human. I had the pleasure of working with a local Atlanta agency Chil + Co to develop a library of warm, candid lifestyle photos that portray people and businesses unburdened by scheduling chaos.
Illustration System
Some concepts in software are complex – too complex for photography or even words. In those moments, I worked with UK artist Mike Lemanski to create a thoughtful illustration system to help convey technological ideas in a beautiful, universally understandable way.
Calendly.com
After we laid down the foundations for our new brand system, it was time to redesign the Calendly.com experience. I worked with my cross functional content, design, and development team to not only refine the overall information architecture of the site, but created a new and bold approach to our visual content making it easier for our users and customers to understand who we are and what we offer. I wanted our new visual system to reflect our bold and refreshing identity and translate that identity into a visually stimulating and delightful experience on our site. Our users will now walk away from our personable and relatable brand with a better understanding of not just our core product but also who we are as a brand.
