Flip Rebrand

Flip is a video discussion app, free from Microsoft, where curious minds connect in safe, small groups to share videos, build community, and learn together. In 2022, we transformed Flip into the inclusive, diverse, expressive, inspirational, and human-centric brand it is today! I had the opportunity to lead this omni channel transformation with an incredibly talented team!

Deliverables:

  • Brand Guidelines + Strategy

  • Product + Brand Videos

  • Motion Graphics

  • Flip.com

  • Marketing Collateral

  • Design and Content Strategy

  • Video Content

  • Social Content and Templates

  • Camera Assets

Team:
Hira Mashkoor : Creative/Art Director
Michelle Baruetto : Senior Visual Designer
Natalie Meeks : Head of Content/ Copywriter
Shaneika Inveen-Lai : Senior Video Storyteller
Xenia Curdova : Project Manager/ Creative Producer

Agency Partners:
Chil & Co
123 West

Next

Calendly 2.0 | Rebrand